Sinofsky captures the disorienting feeling Facebook employees probably have right now, where they thought they were on top of the world and can’t quite figure out why everybody suddenly seems to hate them.
As he put it, “We were just trying to make software. The more ppl said we were trying to be bad and do harm the wider the gap became. Surreal to us.”
But he says this is a normal part of the growing-up process for companies, and he offered some recommendations on how Facebook could handle it using a framework called Tuckman’s stages of group development.
In the end, he’s confident Facebook and other social networks will make it through the other side.
Here’s the tweet storm: